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With 99 days left to brand yourself in 2009, what will you do?
Posted under Personal Branding Strategies by Linda Griffin
I was preparing for a call today previewing my upcoming Business Retreat in October and decided to check the Time and Date web site to see how many days we had left in the year. To my shock, we have less than 100 days before we ring in the year! Wow! As usual, time has flown by. I don’t know about you but some of the goals that I had set for my business didn’t come to fruition. Some of it was lack of focus on my part and some of it was due to the unpredictable things that happen during the course of a year.
Now I’m energized to cross a few more things off of my action list in the next 99 days. One of those things is to build up readership in this blog. My previous blog was very successful with lots of readers, but the title and content no longer matched perfectly with the direction that I want to take my business brand. So I’m starting at ground zero again both with content and readership.
What do you plan to do before year end to raise the visibility and profitability of your brand? Here are few questions to start your thought process:
- Do you have a mission statement for your business?
- If so, does it link back to your life mission statement and your personal brand?
- Do you use social networking to establish yourself as an expert and generate leads?
- Do you have a marketing plan and is it up to date?
These are some basic, but often overlooked areas that every business should have. Remember that the new year will happen regardless of whether we take action or not. When you look back at 2009, what will your assessment be of the progress you made in defining and enhancing your brand?