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Branding Yourself three easy ways
Posted under Personal Branding Strategies by Linda Griffin
After you create your mission statement, the next step is to tie it to your business brand. It will do you no good to create a wonderful mission statement and then sit in your office waiting for the phone to ring. You must actively brand yourself and pursue your prospective customers.
One of the first things I recommend in branding yourself is to create a tag line and use that tag line as much as possible. It’s a quick way to tell people what to expect from your brand. Add it to your email signature line. My email signature line says: Showing you how to rise above the competition. It reflects back to my overall brand and business name which is ClearWind.
You want to tell everybody you encounter and work it into the conversation during networking events. Pretty soon, people will start to remember you by your tag line. Use it when you’re in line at the post office, when you’re traveling, after church when you’re socializing and at parties. Every interaction with another person is an opportunity to publicize your brand.
The second way you can brand yourself is with your business card. Business cards are one of the easiest ways to showcase your brand. They’re very inexpensive and you can change them frequently or have multiple versions that focus on different aspects of your brand. The key to having a memorable business card is to let it reflect your personality. Go beyond the standard templates and add a photo or graphic that highlights your unique traits.
The third way to brand yourself is with a web site. I believe that in today’s environment of widespread social networking, everyone should have a personal web page. At minimum you should have a profile on one or more social networking sites. Why? So that you control your brand image. You probably don’t want the pictures of you at the family reunion to be the first thing that pops up when a potential client is performing an online search on your name.
Try these three techniques and let me know how you make out.