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Branding yourself for health
Posted under Personal Brand Definition by Linda Griffin
The Gallup-Healthways Well-Being Index™ is an ambitious 25-year project whose goal is to collect and measure the daily pulse of the well-being of U.S. workers. By interviewing at least 1000 people each day, the project aims to help people create a better way of life by understanding how work affects life and health and vice-versa. It’s no surprise that the index dropped from a high of 66 in January ’08 to a low of 63 in December ’08. The good news is that the index had continued to climb in 2009 and is at 67 as of August.
As part of this effort, the group released the findings of a survey of over 100,000 working adults. Business Owners ranked highest in overall contentment over professionals such as doctors and lawyers and corporate managers. The Wall St. Journal profiles one of those business owners, Roger the Plumber, in a recent article. According to the article, even though Roger has had to lay some of his employees, he still loves the work that he does and is excited to help his customers solve their plumbing problems. He feels that even in hard times, he is in control of his own destiny. Roger is a wonderful example of someone who is living his brand.